Chairman of the Government of Ajara Meets with the Secretary-General of UN Tourism

Zurab Pataradze, the Chairman of the Government of the Autonomous Republic of Ajara, held an official meeting with Shaikha Nasser Al-Nuwais, the Secretary-General of the World Tourism Organization (UN Tourism).

The discussions focused on the strategic development of the tourism sector in Georgia and the Ajara region, alongside comprehensive marketing strategies aimed at strengthening the region's positioning within competitive international tourism markets.

Particular emphasis was placed on maximizing the efficiency of Ajara’s tourism potential, promoting its rich cultural and natural heritage, diversifying regional tourism products, and integrating international best practices. The Chairman briefed the Secretary-General on high-impact projects successfully implemented in Ajara's tourism sector in recent years, highlighting the region's expanding opportunities for international travelers.

A key focal point of the meeting was the enhancement of collaboration between UN Tourism and the Autonomous Republic of Ajara. The parties explored prospects for future joint initiatives, with a specific focus on advancing sustainable tourism practices and implementing rigorous international standards. The Secretary-General commended the significant progress achieved in the tourism sectors of both Georgia and Ajara, emphasizing the pivotal role of international cooperation in fostering resilient and sustainable tourism development.

The high-level meeting was also attended by Irakli Nadareishvili, Deputy Minister of Economy and Sustainable Development of Georgia; Aleksandre Chkuaseli, Ambassador Extraordinary and Plenipotentiary of Georgia to the Kingdom of Spain; Maia Omiadze, Head of the National Tourism Administration; and Ednar Nataridze, Minister of Finance and Economy of Ajara.